Client Overview
Return shapes the energy systems of tomorrow by delivering energy solutions that support Europe’s energy transition. Through large-scale battery storage (BESS) and integrated systems, Return helps create a more flexible, reliable, and sustainable energy supply.
Driven by the belief that the energy transition is a collective task with major public impact, Return focuses on aligning businesses, governments and grid operators. Return ensures clean energy works for everyone.
Objective
Prevolution partnered partnered with Return to support its ambition of becoming a visible, trusted partner in the Netherlands and Germany — one that not only delivers clean energy solutions but does so with a strong sense of public responsibility. Our goal is to help Return bring more structure to its communications, enhance its visibility, and strengthen its reputation as a serious, dependable partner in the energy solutions space.
Challenges
- Low initial awareness: Despite Return’s expertise and vision, brand visibility in the Dutch and German markets required significant reinforcement.
- Complex stakeholder landscape: The energy transition involves multiple public and private sector players, making clear, aligned messaging essential.
- Modest positioning: Communicating Return’s value without overstating claims, in line with its modest and service-oriented ethos.
Approach & Execution
To meet these challenges, we applied a structured communications strategy:
- Strategic messaging framework: Developed clear, consistent narratives that reflect Return’s purpose, promise and pay-off highlighting the company’s accomplishments and role in aligning interests and creating collective benefit.
- Visibility through thought leadership: Positioned Return’s experts in relevant media and industry events to share insights on the energy transition and Return’s collaborative approach.
- Localized PR and content: Tailored content and media outreach to resonate with Dutch and German audiences, ensuring cultural and market relevance.
- Stakeholder-sensitive storytelling: Ensured that all communications reflect Return’s awareness of its public function and its commitment to modesty and shared progress.
Results
While the work is ongoing, our efforts have already laid the foundation for a consistent, credible brand story that resonates with both public and private sector stakeholders. Return’s media presence has strengthened in the Dutch adn German target markets:
- BESS locations:
- Reuters – Battery storage location with Tesla batterties
- Energeia – Return’s new energy storage location in Waddinxveen (Dutch)
- Energie und Management – Vattenfall as offtaker in Return’s BESS-location (German)
- Thought Leadership:
- FD – A growing demand for large-scale battery storage (Dutch, duo-interview ING)
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