Client Overview
Ironhack is a global leader in tech education, offering boot camps in web development, UX/UI design, and data analytics. With campuses across the world, Ironhack equips professionals with the skills needed to excel in the tech industry. The company’s mission is to create opportunities for students to transition into high-demand tech careers through immersive learning experiences and real-world projects.
Objective
Ironhack partnered with Prevolution Communications to enhance its visibility in the competitive tech education market and position the brand as a leader in the boot camp industry. The goal was to increase awareness around Ironhack’s unique educational offerings, while leveraging PR strategies to amplify their presence across Tier 1/2 media outlets, showcasing their impact on both students and the broader tech community.
Challenges
- Crowded market: Ironhack operates in a highly competitive tech education space, where standing out among other boot camp providers and traditional educational institutions is a significant challenge.
- Media recognition: Gaining traction and visibility in top-tier and mid-tier media outlets to showcase Ironhack’s unique value propositions.
- Thought-leadership: Establishing key executives as thought leaders in tech education to further differentiate Ironhack from competitors.
- Awareness gap: Communicating the transformative impact of Ironhack’s boot camps to a broader audience while addressing skepticism about alternative education pathways in the tech industry.
Approach & Execution
To position Ironhack as a leader in tech education, Prevolution Communications implemented a multi-pronged PR strategy focused on visibility, thought leadership, and audience engagement.
- Targeted media outreach: Designed a tailored strategy to secure coverage in Tier 1/2 outlets, focusing on tech education and career transformation stories.
- Executive Leadership campaigns: Positioned Ironhack’s local leadership team as experts in tech education through interviews and opinion pieces on industry trends.
- Data-driven pitches: Used insights from industry research and internal data to craft narratives that resonated with journalists and boosted credibility.
- Strategic content placement: Published articles and features that aligned with Ironhack’s brand values to enhance their media footprint.
Results
Prevolution Communications successfully elevated Ironhack’s visibility and credibility in the tech education space:
- Enhanced media presence: Secured consistent coverage in Tier 1 newspapers, as well as leading HR and tech publications.
- Executive profiling: Positioned Ironhack’s spokesperson as a thought leader by establishing them as a contributor on Emerce and Frankwatching, a prominent platform for digital trends and innovation.
- Industry recognition: Boosted brand authority with high-quality media placements and interviews that reinforced Ironhack’s role as a leader in tech education.
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