From NIS2 to acquisition: Elevating Nixu’s visibility in Cybersecurity

Client Overview

Nixu, a respected name in cybersecurity, is dedicated to safeguard demanding IT and industrial control system environments. Now part of DNV, Nixu operates as a trusted partner for organizations navigating the challenges of cybersecurity, compliance, and digital transformation.

Objective

Prevolution partnered with Nixu to raise awareness around two pivotal moments: the European Union’s upcoming NIS2 Directive and DNV’s acquisition of the company. The goal was to position Nixu as a forward-thinking cybersecurity leader while leveraging data-driven storytelling to create impactful media coverage.

Challenges

• Complex messaging: Balancing the technical depth of NIS2 compliance with accessible messaging for broader business audiences.
• Competitive landscape: Differentiating Nixu in a crowded cybersecurity market with numerous players vying for attention.
• Acquisition sensitivity: Communicating the DNV acquisition story to highlight opportunities without overshadowing Nixu’s independent brand value.

Approach & Execution

We implemented a targeted PR strategy to meet these objectives:

1. Data-driven storytelling: Leveraged proprietary cybersecurity insights and market trends to craft compelling narratives around NIS2 compliance and its implications for businesses.
2. Strategic media placements: Pitched stories highlighting Nixu’s expertise in navigating NIS2 and its acquisition’s strategic importance, resulting in interviews and features in Tier 1 and niche cybersecurity publications.
3. Targeted messaging: Developed messaging frameworks tailored to technical and non-technical audiences, ensuring resonance across diverse media channels.

Results

The content overhaul led to several key achievements:

• Interview Secured: Arranged an in-depth interview with a Nixu executive, showcasing their expertise on NIS2 compliance.
• Media Coverage: Achieved impactful coverage in leading cybersecurity, business, and tech publications, amplifying awareness around the acquisition and NIS2 Directive.
• Thought Leadership: Positioned Nixu as a trusted authority on cybersecurity issues, enhancing credibility in the European market.

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