Engaging content for Wiley’s Corporate Solutions in Pharma & Science

Client Overview

Wiley is a global leader in research and education, with over 200 years of history in publishing high-quality scientific, technical, medical, and scholarly content. Their solutions support universities, businesses, individuals, and societies in unlocking new discoveries.

Objective

Prevolution Communications was tasked with updating Wiley’s online marketing collateral for their Corporate Solutions team, focusing on Pharma and Science & Industry sectors. The aim was to create content that would support upsell and cross-sell initiatives and better communicate Wiley’s value proposition to current and prospective clients.

Challenges

• Translating complex scientific solutions into clear, engaging content for a diverse audience.
• Balancing informative and solutions-oriented materials while maintaining Wiley’s authoritative voice.
• Ensuring the collateral was tailored to the Pharma and Science & Industry sectors, where both knowledge and marketing language can be technical and niche.

Approach & Execution

To create impactful content, Prevolution Communications took an outside-in approach:

1. Identifying the bottleneck: We began by understanding the client’s desired outcomes and pinpointing areas where current content wasn’t fully resonating with their target audiences.
2. Tailored content creation: Developed new content, such as infographics, PowerPoint presentations, and brochures, all designed to engage the audience and promote Wiley’s solutions in a straightforward, compelling way.
3. Enhanced visual appeal: Alongside content, we revamped the website copy and images, ensuring the messaging was aligned with Wiley’s brand while increasing visual engagement and clarity.

Results

The content overhaul led to several key achievements:

• Infographics and Brochures: Developed visually engaging materials that simplified complex Pharma and Science solutions for easier client consumption.
• Presentations: Created impactful PowerPoint presentations for both internal and external stakeholders, helping the sales team in upsell and cross-sell activities.
• Increased Engagement: The updated collateral helped enhance the Corporate Solutions team’s ability to communicate the value of Wiley’s offerings, strengthening their position in the Pharma and Science sectors.

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