Client Overview
RGF Staffing is one of the world’s largest HR services providers, with well-known brands in the Netherlands including the agencies Start People, Unique, and ASA.
Objective
RGF Staffing partnered with Prevolution Communications to provide corporate communications support over a three-month period. The goal was clear: to raise awareness of the RGF Staffing corporate brand in the Netherlands, engage with potential candidates, and connect meaningfully with stakeholders.
Challenges
- Establishing RGF Staffing’s identity after rebranding from USG Professionals in March 2021.
- Balancing the visibility of the holding company while keeping the focus on its subset brands.
- Creating a strategic plan within a tight timeframe.
Approach & Execution
Prevolution Communications focused on delivering a comprehensive and strategic solution:
- Strategic planning: Developed a brand awareness strategy to position RGF Staffing as a strong “House of Brands.”
- Content creation: Produced compelling content for both external media and RGF Staffing’s owned channels.
- Media outreach: Selected and pitched to relevant media outlets to secure news coverage, ensuring the messaging aligned with RGF Staffing’s goals.
Results
The project delivered on its objectives, including:
- A detailed corporate communications and PR strategy. Ready for execution.
- High-quality content designed to enhance visibility and engagement across multiple platforms.
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