Changing the conversation: How F2F.com leverages tech for a sex-positive revolution

Client Overview

friends2follow (F2F.com) is a connected-community platform that empowers individuals to express themselves authentically and build meaningful connections with others who share their passions. F2F.com is a connected-adult-content platform built on transparency, safety, and authentic engagement. It’s a space where creators and fans can interact safely, transforming the way adult content is shared and consumed. F2F.com is committed to using technology to maintain a high level of security and community integrity, making it a unique player in the sextech space.

Objective

F2F.com partners with Prevolution Communications to reshape public perception of their platform. The goal is to position F2F.com as a sex-positive, tech-powered platform, shifting the narrative from a typical adult content site to a connected community that prioritizes safety, authenticity, and user empowerment. This is achieved through innovative technology—including screening systems and user verification—ensuring a safe, transparent space for both creators and fans.

Challenges

• Changing stigma: The adult content industry is often associated with negative stereotypes, making it difficult to position F2F.com as a safe, tech-driven, and sex-positive space. The challenge is to overcome this stigma and highlight the platform’s true value.
• Safety perception: F2F.com uses advanced technology to maintain safety and security for both creators and fans, but many people still associate adult content with anonymity and unverified interactions. A key challenge is communicating F2F.com’s technology behind the connected-community without compromising privacy.
• Media strategy: Reaching mainstream media outlets while ensuring that F2F.com’s tech-focused and sex-positive narrative is effectively communicated. It requires a delicate balance between media relations with lifestyle and tech outlets and overcoming initial reluctance to cover a platform in the adult space.

Approach & Execution

We decided to keep it simple and effective, leaning on traditional PR tactics to get the story out:

1. Executive profiling: We strategically position F2F.com’s leadership team as credible voices within the sextech industry. The goal is to elevate the platform’s visibility through interviews and thought-leadership pieces, positioning F2F.com as a pioneer in creating a safe and sex-positive space in the adult entertainment industry.
2. Media outreach: We develop a targeted media relations strategy to reach key outlets that focus on tech, lifestyle, and sex-positive topics. The aim is to secure top-tier coverage that will elevate F2F.com’s profile and emphasize its unique value proposition: a connected community for creators and fans where both parties are safe and respected.
3. Tech-focused storytelling: F2F.com’s use of cutting-edge technology to ensure user safety is a central component of the strategy. We craft stories that highlight the platform’s screening, user verification, and moderation tools, showing that F2F.com is not just another adult platform, but a tech-driven connected-community that ensures privacy and safety for its users.
4. Crisis preparedness: To ensure F2F.com can manage any sensitive situations that might arise, we prepare key talking points, FAQs, and media response templates. This proactive approach enables F2F.com to maintain consistent messaging across all media channels.

#SexTech