Client Overview
Hadrian is a cutting-edge cybersecurity start-up that provides organizations with offensive security insights to proactively address vulnerabilities. As a leader in the cybersecurity space, Hadrian focuses on empowering businesses with advanced technology to protect their digital assets.
Objective
Prevolution Communications partnered with Hadrian to strengthen its reputation and credibility in the Dutch market. The goal was to position Hadrian as a trusted authority in cybersecurity, build recognition for its innovative solutions, and enhance the visibility of its leadership team through targeted thought leadership and strategic media placements.
Challenges
- Low brand recognition: Limited awareness of Hadrian’s brand within the competitive cybersecurity landscape in the Netherlands.
- Reputation building: Need to establish credibility as a trusted cybersecurity partner in an industry where trust is paramount.
- Thought Leadership: Desire to elevate Hadrian’s executives as industry experts through impactful media opportunities and opinion pieces.
Approach & Execution
- Strategic media engagement: Identified and secured opportunities for Tier 1 interviews, including a high-profile feature with Hadrian’s CEO, to amplify the company’s leadership message.
- Expert commentary: Facilitated opportunities for Hadrian’s executives to contribute expert opinions and commentary on emerging cybersecurity issues, reinforcing their thought leadership.
- Contributor positions: Positioned the Head of Product Marketing as a contributor on leading industry platforms like Emerce and Frankwatching to share in-depth insights and build credibility.
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