Client Overview
Malt is Europe’s leading freelance consulting marketplace. It’s where businesses and freelancers come together to find the perfect match for every project. With a strong presence in Belgium, France, Germany, Spain, and the Netherlands, Malt acquired Comatch to expand its community to include business consultants and industry experts.
Objective
When Malt approached Prevolution Communications, their goal was clear: to raise awareness of their brand in the Benelux region and highlight how the Comatch acquisition strengthened their offering and footprint across Europe.
Challenges
- Low awareness of Malt’s brand and services in the Benelux market.
- Communicating the value of the Comatch acquisition to both corporate clients and freelance professionals.
- Navigating a fragmented media landscape in HR and tech sectors.
Approach & Execution
We decided to keep it simple and effective, leaning on traditional PR tactics to get the story out:
- Crafting the message: We created two press releases—one in Dutch and one in French—that introduced the Comatch acquisition and included key market data.
- Targeting the right media: Our focus was on HR and tech media, where Malt’s story would resonate the most.
- Making It newsworthy: We pitched Malt’s expanded value to media outlets in Tech and HR, emphasizing the synergy between the platforms and the value it brought to businesses and freelancers.
Results
The campaign delivered exactly what Malt needed: visibility in the right places. Here are a few highlights:
- Tech Media: Coverage in Techzine.nl (NL).
- Tech & HR Media: Features in Silicon Canals (NL & BE).
- HR Media: A spotlight in Nextconomy.nl (NL & BE).